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Core Web Vitals are a set of metrics introduced by Google to measure the user experience of a website. These metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

In terms of SEO, Core Web Vitals are becoming a significant ranking factor. Starting May 2021, Google announced that Core Web Vitals will be included as part of their page experience signal to determine website rankings. Websites that provide a better user experience, as indicated by good Core Web Vitals scores, may receive a boost in search rankings compared to websites with poor scores.

Therefore, it is crucial for website owners and SEO professionals to optimize their websites for Core Web Vitals in order to improve their SEO performance. This can be done by optimizing factors that affect each metric, such as optimizing server response times for LCP, minimizing JavaScript execution time for FID, and avoiding unexpected layout shifts for CLS.

By optimizing Core Web Vitals, not only can you improve your website’s search rankings, but you can also provide a better user experience for your visitors, leading to increased user engagement, longer visit durations, and higher conversion rates.

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