Core Web Vitals are a set of metrics introduced by Google to measure the user experience of a website. These metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
In terms of SEO, Core Web Vitals are becoming a significant ranking factor. Starting May 2021, Google announced that Core Web Vitals will be included as part of their page experience signal to determine website rankings. Websites that provide a better user experience, as indicated by good Core Web Vitals scores, may receive a boost in search rankings compared to websites with poor scores.
By optimizing Core Web Vitals, not only can you improve your website’s search rankings, but you can also provide a better user experience for your visitors, leading to increased user engagement, longer visit durations, and higher conversion rates.