Smart Bidding is an automated bidding strategy in Google Ads that uses machine learning algorithms to optimize bids for conversions or conversion value. It helps advertisers get the most out of their advertising budget by adjusting bids in real-time based on various factors such as device, location, time of day, and user behavior.
With Smart Bidding, advertisers set a specific goal for their campaign, such as maximizing conversions or achieving a specific target return on ad spend (ROAS). The system then uses historical data from the campaign to predict the likelihood of conversion for each auction and adjusts bids accordingly.
Smart Bidding takes into account various signals and factors that influence the likelihood of a conversion, such as the user’s device, location, time of day, previous interactions with the advertiser’s website, and many more. It constantly learns and adapts, optimizing bids to increase the chances of achieving the desired goal.
By using Smart Bidding, advertisers can save time on manual bid adjustments and benefit from the automation and optimization capabilities of machine learning. It is available for different bidding strategies, including Target CPA (Cost-Per-Acquisition), Target ROAS (Return on Ad Spend), Maximize Conversions, and Enhanced Cost-Per-Click (ECPC).
Overall, Smart Bidding can help advertisers improve campaign performance, increase conversion rates, and optimize their advertising spend.
